Who are you talking to?

Whenever you think about your product or service, who do you picture yourself talking to about it? Many of us like to imagine the uber-sophisticated consumer, probably a millennial, who is absolutely drooling over our product. So, I dare to ask, if most of us are...

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Building for a Changing World

As the physical world around us changes, we need to be more aware than ever as to how we occupy our space. High-rise buildings are being built it seems like in every inch of urban zones in cities today. While this may not be as much of an issue in non-coastal cities,...

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Won’t Somebody Steal My Idea?

So many ideas... How many ideas do you have? How many ideas do you have that are good? How many of those ideas have you actually executed? The numbers keep getting lower, don't they?   "But, I love my idea!" As entrepreneurs, or as creatives, or as...

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IaaE: Innovation as an Experience

Merriam-Webster defines innovation as "the introduction of something new; or a new idea, method, or device."   In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies. However, a...

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Managing a Pivot in Strategy

Many entrepreneurs have come to us wanting to shift their strategy or make a change in the way they do business so that they can continue to grow their company. While it takes a bit of work to identify where that "Most Valuable Pivot" may be, the proof...

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Bringing Innovation into a Legacy World

As fun as innovation and technology can be, it's important to be aware of the fears and emotions surrounding the adoption of such new concepts. There are usually two sides to the inovation story: Adopters and Creators. Innovation Creators Let's start with...

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